Decision record
What was decided, why, and by whom.
Command · 05
GTM Strategy & Execution.
Did the strategy reach the campaigns? Strategy is often lost between the slide and the campaign. Speteor connects a defined audience, offer and route to market with a structured commercial test and explicit decisions.
Illustrative
Where intent drifts
Three places it usually breaks.
Each one is invisible from inside a single team. Together they decide whether the outcome lands.
1
The decision isn't written down
Teams work from memory of a meeting, not a record.
2
Execution runs on old briefs
Campaigns and plays keep serving last quarter's strategy.
3
Nobody can show alignment
Leadership asks whether it landed, and no one can show the record.
What the mandate covers
One owner, start to finish.
- A decision recordThe strategy, its reasons and who agreed it.
- An execution mapEvery page, campaign and play linked to the decision.
- Alignment reviewsReviews that test execution against intent.
The evidence you keep
Records, not reports.
Depending on the agreed scope, the engagement leaves:
Execution map
Every action and the decision it serves.
Alignment review
Where execution matched intent, and where it didn't.
Illustrative scenario
What this looks like in practice.
GTM strategySynthetic scenario
A move to mid-market was agreed, but two campaigns kept targeting enterprise. Every action was linked to the decision and the two were re-briefed.
Question demonstrated: did the strategy reach the campaigns?
12 of 12actions now linked to the decision
2campaigns paused and re-briefed
The scenario and figures are synthetic and hypothetical, not results from a client engagement.
How it runs
The same four steps, on every mandate.
Step 01 · Define
Agree what done means
Before work begins, the objective, its boundaries, the acceptance criteria and the evidence each step must leave are set down in writing and agreed by both sides.
- One defined objective
- Evidence named per step
- Agreed in writing
Step 02 · Assign
One name on each outcome
Responsibility is made explicit, including the authority to decide, escalate or stop. The proposed model places one accountable owner alongside your teams for the length of the mandate.
- Named responsibility
- Authority made explicit
- Accountable end to end
Step 03 · Document
Every material step leaves a record
Material actions, exceptions and changes are recorded against the agreed scope as the work happens, not reconstructed afterwards.
- Recorded as it happens
- Linked to the scope
- Yours to keep
Step 04 · Review
Reviewed, then handed over
The evidence is examined against the agreed criteria, unresolved matters are named, and the handover makes clear what remains and who holds it next.
- Review with separation
- Assessed against criteria
- Clear handover
Make this one count.
Bring us the decision. We will first establish whether a clearly defined, responsible scope exists for gtm strategy before any work begins.
Engagements open at launch.